In late 2018, Ticketmaster launched a new brand and product style guide. My design team was asked to implement these new typography, colors, grids, and inputs into existing products we had been building simultaneously during the year. I was also asked to rethink and improve the single event purchase flow employing the 3D Virtual Venue technology into the product. Prior to the update, my team used Google Material Design as our product guide.
Year
2018
Design
Daniel Alcala, John Taber, Justin Henry
Product / Program
Steven Bosoy, Ammar Yasir, Justin Laezza, Eugene Carroll
1
Use a new brand guide to strengthen Ticketmaster’s brand identity and ensures consistency between various interfaces.
2
Simplify the visual language system to create a more seamless and simplified shopping and checkout process.
3
All designed elements must have responsive solutions and work across desktop, mobile, and tablet.
4
A unified iconography library that signifies clarity and honesty to fans, clients and partners without being distracting.
5
Greater calendar flexibility options while shopping so users can find and compare the best seats faster than before.
6
An interactive map that enhances the buying experience and gives a greater sense of what the view will truly be.
Select screens
